Privacy Policy

This Privacy Policy describes how VIRTUS Fitness (the "Site"), operated by VIVO General Trading LLC ("we", "us", "our"), collects, uses, and discloses your personal information when you visit, use, or make a purchase from virtusfitness.com.

1. Information We Collect

1.1 Information You Provide

When you interact with our Site, we collect information that you voluntarily provide, including:

  • Account & order information: name, email address, phone number, billing address, shipping address, and payment details
  • Communication data: messages you send through our contact forms, email correspondence, or WhatsApp enquiries
  • Newsletter subscriptions: your email address when you opt in to marketing communications

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain device and usage information, including:

  • Device data: IP address, browser type and version, operating system, device type, screen resolution, and language preference
  • Usage data: pages visited, time spent on pages, referring URLs, click activity, and search queries used on the Site
  • Location data: approximate geographic location based on your IP address

This information is collected using cookies, log files, web beacons, pixels, and similar tracking technologies. See our Cookie Policy for full details.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing and fulfilling your orders, including payment processing, shipping, and delivery notifications
  • Communicating with you about your orders, account, or enquiries
  • Sending marketing communications (where you have opted in), including product updates, promotions, and newsletters
  • Improving our Site, products, and services through analytics and usage patterns
  • Personalising your shopping experience and displaying relevant product recommendations
  • Preventing fraud, unauthorised transactions, and other illegal activity
  • Complying with legal obligations under UAE law
  • Measuring the effectiveness of our advertising campaigns on platforms such as Google and Meta

3. Sharing Your Information

We share your personal information with the following categories of third parties to facilitate our services:

  • Shopify — Ecommerce platform, order processing, and payment handling
  • Cloudflare — Website hosting, performance, and security
  • Google (Analytics, Ads) — Website analytics, advertising measurement, and remarketing
  • Meta (Facebook, Instagram) — Advertising measurement, remarketing, and conversion tracking
  • Shipping carriers — Order delivery and shipment tracking
  • Payment processors — Secure payment processing (credit/debit cards, Apple Pay, Google Pay)

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may also disclose your information where required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety.

4. Advertising & Remarketing

We use third-party advertising services to show you relevant ads on other websites and social media platforms after you visit our Site. These services use cookies and tracking pixels to collect data about your browsing activity.

You can opt out of targeted advertising through:

Please note that opting out does not prevent you from seeing ads — it prevents ads from being personalised based on your activity.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

  • Order data: retained for the duration required by UAE tax and commercial law (currently a minimum of 5 years)
  • Account data: retained for as long as your account is active or as needed to provide services
  • Marketing data: retained until you unsubscribe or request deletion